![]() (Black S Class Mercedes, anyone?) But they could be even more so, and happier, if only they had a way to manage their successes. Liladhar, a seasoned business professional himself, has a solution: a Customer Relationship Management tool, or CRM.īOOM! In short order, the three businessmen acquire CRMs. Anubhav, Jagdeep and Irshad have all been successful. ![]() ![]() In short order, the businessmen catch up on the ups and downs of running a business. Cracking the CRM Code serves up the big picture of buying a Customer Relationship Management (CRM) system in a refreshingly easy read.įour alumni of the South Indian Business College reunite for coffee at their old hangout, the Madras Cafe. If you’re expecting a data-rich study of the best tools available, this is not the book.
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